Frequently Asked Questions

No. WebWMS2U platform credits pay for platform messaging and processing. They do not pay your Meta bill or purchase Meta's free allowance.

WebWMS2U platform credits are separate from Meta charges: 1 platform credit per outbound message and 1 per inbound message processed by an automation; unmatched inbound messages are free. An inbound message processed with one AI reply normally uses 2 platform credits. Platform credits still apply when Meta message delivery is free.

From 1 October 2026, each business phone number receives 1,000 free delivered service messages per month. Meta charges from the 1,001st delivered service message at the applicable Service rate for the recipient market. The allowance resets monthly; unused messages do not roll over or transfer to another number. This counts individual messages, not customers, orders or conversations.

For example, processing one incoming customer message and sending one reply normally uses 2 platform credits. The reply may additionally incur a Meta Service charge if that number's monthly allowance is exhausted and no other exemption applies. Meta does not charge a message-delivery fee for the incoming customer message.

Messages sent through the API under Coexistence use the WhatsApp Business Platform and are subject to Meta's applicable messaging limits, template rules, quality requirements and policies.

Coexistence does not provide a separate or higher API messaging limit. Check WhatsApp Manager for the messaging limit currently assigned to your business.

Meta's messaging limit controls how many unique customers your business can contact outside the customer service window during a rolling 24-hour period. It is separate from message pricing and from the total number of individual messages.

Check WhatsApp Manager for your current limit and the account or portfolio scope applied by Meta. The displayed limit is authoritative and can change with eligibility, quality and sending history.

The 1,000 free Service messages per number per month are a billing allowance, not a daily sending limit or an allowance for starting conversations.

No. Meta WhatsApp Business Platform charges are billed separately from WebWMS2U subscription fees and platform credits unless expressly included in your quotation. Meta may charge for delivered service messages as well as templates.

From 1 October 2026, each business phone number receives 1,000 free delivered service messages per month. Meta charges from the 1,001st delivered service message at the applicable Service rate for the recipient market. The allowance resets monthly; unused messages do not roll over or transfer to another number. This counts individual messages, not customers, orders or conversations.

See Meta pricing and current rate cards for rates applicable to your recipient market and billing currency.

An unverified business can have restricted messaging capacity or features. Check the current limit and verification requirements in WhatsApp Manager. These limits are separate from the monthly allowance of 1,000 free Service messages per business phone number.

Verification does not guarantee unlimited messaging. Meta determines capacity using account eligibility, quality and usage. Check WhatsApp Manager for the current limit applied to your business.

Meta may automatically increase a business's messaging limit when it uses a significant portion of its current limit, maintains good message quality and follows WhatsApp policies.

Business verification, valid customer consent, approved templates and low blocking or reporting rates can help establish eligibility. WebWMS2U cannot manually override a messaging limit imposed by Meta.

The 24-hour customer service window opens when a customer messages your business and resets with each new customer message. While it is open, you may send free-form replies without an approved template. After it closes, an approved template is required to contact that customer through the API. A business reply does not restart the window.

From 1 October 2026, each business phone number receives 1,000 free delivered service messages per month. Meta charges from the 1,001st delivered service message at the applicable Service rate for the recipient market. The allowance resets monthly; unused messages do not roll over or transfer to another number. This counts individual messages, not customers, orders or conversations.

The 24-hour window controls when free-form messages are allowed; it no longer guarantees unlimited free Meta delivery.

Utility templates are charged per delivered message both inside and outside the 24-hour customer service window from 1 October 2026. They do not use the 1,000 free service-message allowance. Marketing and Authentication templates are also normally charged when delivered.

These API pricing rules also apply to API messages sent using Coexistence. Ordinary manual messages in the WhatsApp Business app are not subject to these API message-delivery charges.

Yes. An approved template is generally required for an API-initiated message sent outside the 24-hour customer service window.

Coexistence does not remove Meta's template requirements. Templates must be submitted to Meta and approved before they can be used. Meta determines whether a template is classified as Marketing, Utility or Authentication.

Not without limit. The 24-hour customer service window permits free-form replies, but no longer guarantees unlimited free Meta message delivery.

From 1 October 2026, each business phone number receives 1,000 free delivered service messages per month. Meta charges from the 1,001st delivered service message at the applicable Service rate for the recipient market. The allowance resets monthly; unused messages do not roll over or transfer to another number. This counts individual messages, not customers, orders or conversations.

Utility templates are charged per delivered message both inside and outside the 24-hour customer service window from 1 October 2026. They do not use the 1,000 free service-message allowance. Marketing and Authentication templates are also normally charged when delivered.

Eligible messages in Meta's 72-hour free entry point window can still be free of Meta message-delivery charges. This applies to qualifying Click-to-WhatsApp ad or Facebook Page action-button entry points when the business responds within 24 hours, subject to Meta's eligibility rules. It does not extend permission to send free-form messages beyond an open customer service window.

WebWMS2U platform credits are separate from Meta charges: 1 platform credit per outbound message and 1 per inbound message processed by an automation; unmatched inbound messages are free. An inbound message processed with one AI reply normally uses 2 platform credits. Platform credits still apply when Meta message delivery is free.

Meta uses per-delivered-message pricing. The fee depends on the recipient market, message category and applicable rate card. A message being submitted or accepted by the API is not the same as being delivered.

From 1 October 2026, each business phone number receives 1,000 free delivered service messages per month. Meta charges from the 1,001st delivered service message at the applicable Service rate for the recipient market. The allowance resets monthly; unused messages do not roll over or transfer to another number. This counts individual messages, not customers, orders or conversations.

Utility templates are charged per delivered message both inside and outside the 24-hour customer service window from 1 October 2026. They do not use the 1,000 free service-message allowance. Marketing and Authentication templates are also normally charged when delivered.

Eligible messages in Meta's 72-hour free entry point window can still be free of Meta message-delivery charges. This applies to qualifying Click-to-WhatsApp ad or Facebook Page action-button entry points when the business responds within 24 hours, subject to Meta's eligibility rules. It does not extend permission to send free-form messages beyond an open customer service window.

Incoming customer messages do not themselves incur a Meta message-delivery fee.

WebWMS2U platform credits are separate from Meta charges: 1 platform credit per outbound message and 1 per inbound message processed by an automation; unmatched inbound messages are free. An inbound message processed with one AI reply normally uses 2 platform credits. Platform credits still apply when Meta message delivery is free.

See Meta pricing and current rate cards for rates applicable to your recipient market and billing currency.

No. Coexistence is an official Meta connection method, but the number must still comply with WhatsApp's Business Messaging Policy, Commerce Policy and customer consent requirements.

High block or report rates, unsolicited messages, misleading content or other policy violations can reduce message quality, restrict messaging or cause the account to be disabled.

Yes. Businesses should obtain clear consent before sending business-initiated WhatsApp messages, particularly marketing messages.

The consent process should explain that the customer agrees to receive WhatsApp messages and should identify the business or type of communication. Customers should also be provided with a reasonable way to opt out.

Blocks and reports can negatively affect the quality rating of your telephone number and message templates.

If message quality becomes poor, Meta may pause templates, reduce messaging capacity, restrict the number or disable the WhatsApp Business Account. Businesses should only contact customers who have provided consent and should promptly respect opt-out requests.

Meta's applicable message charges are normally billed through the payment arrangement attached to your WhatsApp Business Account. Check Meta Billing Hub or WhatsApp Manager for your payment method, billing currency and invoices.

From 1 October 2026, chargeable messages include service replies after the monthly 1,000 free service messages per business phone number, as well as chargeable templates. Keep a valid payment method in place so chargeable replies are not interrupted.

WebWMS2U bills subscription fees and platform credits separately.

If Meta cannot charge your account, delivery of chargeable messages may be restricted or stopped. This includes service replies after the monthly free allowance is exhausted, not only templates.

Check billing, outstanding balances and payment settings in Meta Billing Hub or WhatsApp Manager. Renewing WebWMS2U or adding platform credits does not fix a Meta payment problem.

Marketing: Promotional templates, offers and campaigns.

Utility: Non-promotional templates tied to a customer request or transaction, such as order updates and appointment reminders.

Authentication: Templates for identity verification, such as one-time passwords.

Service: Free-form API replies inside an open 24-hour customer service window, including replies sent by staff, keyword automation or third-party AI such as WebWMS2U AI.

Meta determines the category of each submitted template. A Utility template remains a Utility message when sent inside the service window; it does not become a Service message.

From 1 October 2026, each business phone number receives 1,000 free delivered service messages per month. Meta charges from the 1,001st delivered service message at the applicable Service rate for the recipient market. The allowance resets monthly; unused messages do not roll over or transfer to another number. This counts individual messages, not customers, orders or conversations.

Utility templates are charged per delivered message both inside and outside the 24-hour customer service window from 1 October 2026. They do not use the 1,000 free service-message allowance. Marketing and Authentication templates are also normally charged when delivered.

See Meta pricing and current rate cards for rates applicable to your recipient market and billing currency.

It is 1,000 delivered Service messages per business phone number per month from 1 October 2026. A conversation containing five service replies uses five messages. Meta charges from the 1,001st eligible Service message; unused allowance does not roll over.

No. A Utility template has its own category and applicable delivery fee, including when sent inside the 24-hour window. The Service allowance is for free-form service replies. Other qualifying Meta delivery exemptions may apply separately.