Meta Cloud Business Number vs Personal Device WhatsApp Number

Choosing the right WhatsApp connection method is important for your business operations. Here's a breakdown of the key differences, benefits, and trade-offs between using a Meta Cloud Business Number and a Personal Device Number on WMS Cloud.

Meta Cloud Business Number

This method uses the official WhatsApp Business Cloud API provided by Meta. It is best suited for businesses that want a verified and scalable communication channel.

Pros:
  • ✔️ Verified business profile and custom display name
  • ✔️ Official and scalable solution built by Meta
  • ✔️ No need to keep a phone online
  • ✔️ High deliverability and reliability
  • ✔️ Ideal for teams, automation, and API integration
Cons:
  • ❌ Requires Facebook Business verification
  • ❌ One-time setup and annual maintenance fees
  • ❌ Limited free-tier messaging; extra charges may apply via Meta
  • ❌ Cannot view chats inside WhatsApp mobile app

Personal Device WhatsApp Number

This method connects your own WhatsApp number (linked to a phone) to our system through a device session. It's flexible and fast to deploy.

Pros:
  • ✔️ No Meta/Facebook account required
  • ✔️ Instant setup — link via QR code
  • ✔️ Cost-effective for small businesses or personal use
  • ✔️ Uses your existing WhatsApp number
  • ✔️ View chats and respond from your WhatsApp app
Cons:
  • ❌ Requires device to stay online for messaging
  • ❌ Not officially supported by Meta for large-scale messaging
  • ❌ Less stable for high message volume or multi-agent use
  • ❌ No verified business badge
Still unsure which is right for you?

We’re happy to help you choose the best option for your business needs.

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