Make business messages easier to scan
Use formatting sparingly to emphasise the detail a customer needs, without turning a practical message into visual clutter.
WhatsApp supports several lightweight formatting styles. Businesses can use them to highlight appointment times, payment totals, order numbers, deadlines and headings without creating an image.
Reference:
APT-1042Common WhatsApp Formatting
Bold
Place an asterisk around text to emphasise an amount, deadline or heading.
Italic
Use underscores around text for gentle emphasis or supporting information.
Strikethrough
Use tildes around text when showing a changed price or corrected detail.
Monospace
Use backticks for reference numbers, codes and technical values.
Formatting Is Not Decoration
The purpose is to create hierarchy. If every sentence is bold, nothing stands out. A well-formatted service message usually emphasises only the action, date, amount or identifier the customer is most likely to look for.
Practical Business Examples
- Highlight an appointment date and arrival time.
- Make the total payment amount easy to find.
- Separate an order reference from the explanatory text.
- Show an old and updated deadline clearly.
- Create short headings in a longer instruction message.
Preview Before You Send
Formatting characters can be difficult to verify inside a plain textarea. The WebWMS2U formatter lets you select text, apply the desired style and see an approximate WhatsApp message bubble before copying the result.
Frequently Asked Questions
Will formatting look identical on every device?
WhatsApp versions and devices may render minor details differently, but supported markup should remain recognisable.
Can formatting be used in templates?
Compatible formatting may be used where supported, but the template must still satisfy Meta's formatting and content requirements.
Does the formatter send the message?
No. It prepares and previews the text for you to copy.
Format and Preview Your Message
Prepare cleaner WhatsApp text before placing it into a campaign, reply or template.